IMG College to Manage Harvard’s Department of Athletics’ Sponsorship Program
WINSTON-SALEM, N.C. – IMG College has been retained by Harvard University’s Department of Athletics to increase corporate support for Crimson Athletics, it was announced today.
The multi-year agreement gives IMG College exclusive representation rights to develop in-depth corporate sponsorships appropriate to Harvard Athletics.
“IMG College is proud to serve Harvard’s Athletics Department,” said Ben Sutton Jr., President of IMG College. “Harvard’s students and 271,000 alumni living in the U.S. are very active in school athletics and represent a veritable ‘who’s who’ of distinguished Americans. We will work closely with the Department of Athletics to attract a select group of premier sponsors in line with Harvard Athletics’ unique offering.”
“We are pleased to have retained IMG for the management of this program,” said Bob Scalise, The Nichols Family Director of Athletics. “IMG’s goal will be to build additional exposure and opportunities for our athletics program and connect us to sponsors that align well with Harvard Athletics in the areas of leadership, academic integration and competitive excellence.”
IMG’s management of the sponsorship program will begin immediately. IMG is currently identifying a dedicated General Manager to be based on campus at the Athletics Department.
About IMG College
IMG’s relationship with Harvard Athletics continues the expansion of its collegiate marketing platform of marquee schools coast to coast. IMG College, a division of IMG, is the nation’s leading collegiate marketing agency, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, major conferences and many of the most prestigious colleges and universities in the country.
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.
About Harvard Athletics
Harvard University fields an athletic program that is the largest and one of the most successful in Division I of the NCAA. With 42 varsity sports and over 1,200 varsity athletes, Harvard is fully committed to a well-rounded athletic program, consisting of club, intramural and recreation opportunities for all students. Athletics at Harvard builds community through the engagement of students, faculty, staff, and alumni, and creates a portal through which neighboring communities can enjoy the Harvard experience.
Harvard Athletics has a tradition of success and competitive excellence that began with the first intercollegiate athletic event (a crew race) in 1852.Harvard teams have won 380 Ivy League championships overall and 14 Ivy titles in 2013-14, as well as compiling the most Ivy League championships in the last three years. Harvard has produced more than 100 national championship teams, including two in 2013-14. In addition, Harvard Athletics also serves an important role within the University by promoting leadership on and off the field, as well as integrating academics and athletics. Harvard values the lessons that have long been taught by athletic participation. In teaching these lessons to its students, Harvard instills habits, which will lead students to better and healthier lives. For more information on Harvard Athletics, please visit www.GoCrimson.com