CAMBRIDGE, Mass. – Harvard Athletics and Rudsak teamed up for a third straight year to distribute "One Crimson" sweatshirts to the incoming Harvard first-year class at the University's First-Year Orientation. The initiative, which was originally launched by Erin McDermott, The John D. Nichols '53 Family Director of Athletics, following the COVID-19 pandemic, is aimed at fostering unity and school spirit with the Harvard community.
 
The "One Crimson" sweatshirt distribution was the first initiative of a newly expanded sponsorship deal with Rudsak. Also included in the agreement is increased brand visibility at football, men's and women's basketball, and men's and women's hockey games; an introduction of a "Styled by Rudsak" feature, highlighting Harvard Athletics leadership and coaching staff in Rudsak apparel; and involvement around the Harvard-Yale football game at Fenway Park.
 
Rudsak, a premium luxury outerwear brand, produced the "One Crimson" sweatshirts for Harvard's incoming Class of 2030, two years after doing so for the now-junior class. The distribution not only marked the Class of 2030's journey at Harvard, but also strengthened the bonds of the "One Crimson" spirit that the school is passionate about cultivating.
 
The collaboration between Harvard Athletics and Rudsak was brokered by JMI Sports, Harvard Athletics' property sales representative operating locally as Harvard Sports Marketing. During the 2024 Ivy Madness tournament, Rudsak executives met McDermott, sparking discussions around the natural synergies between the two brands and Rudsak's interest in supporting the "One Crimson" initiative.  Through JMI Sports' existing partnerships with both the Ivy League and Rudsak, the relationship expanded to include Harvard as an individual Ivy League member institution alongside the broader conference.
 
In addition to the "One Crimson" sweatshirt distribution, Rudsak launched the Harvard Collection in collaboration with the COOP in Sept. 2025. An all-new expanded capsule collection is launching at the end of September and will be available at THE COOP, on rudsak.com, and at select Rudsak locations in Canada & the US.
 
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ABOUT RUDSAK
RUDSAK, a distinguished luxury design house that encapsulates the essence of freedom and self-expression. True luxury lies in the ability to express oneself without limitations. We curate collections that empower individuals to embrace their authentic selves, featuring premium leather, performance fabrics and distinctive designs.
 
Founded in 1994, the brand emerged in a historic brick building the heart of Montreal's garment district and quickly became Canada's premier luxury outerwear brand, renowned for its craftsmanship, trims and distinctive fabrics. Today, a passionate team of designers and skilled technical experts perpetuates the brand's heritage, drawing upon three decades of savoir-faire. They consistently capture the brand's ethos through the introduction of seasonal collections that exude sophistication, elegance, and performance-driven functionality.
 
ABOUT JMI SPORTS
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
 
JMI Sports' signature collegiate multimedia rights partnerships include the University of Kentucky, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, Columbia University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties at the University of Georgia (with Learfield), University of Notre Dame (with Legends), and Northwestern University (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including Rupp Arena at Central Bank Center, the Rose Bowl, the Penn Relays, and USA Volleyball.
 
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.