Jake Bonvie joined Harvard in February 2026, as Assistant Director of Athletics - Business Strategy & Innovation.
In his role, he oversees the digital strategies related to the department’s revenue-generating marketing efforts, including driving ticket sales, analytics, and cultivating fan communications through social, web, email, and marketing automation campaigns. He also assists in managing additional revenue streams by executing high-yield rental agreements.
Prior to Harvard, Bonvie worked at the United States Military Academy at West Point as the Associate Director of Digital Marketing.
In his role, he assisted in the strategy and execution of email communications and multi-channel marketing campaigns with the goal of driving revenue generation, enhancing fan engagement, and fostering customer and donor retention. In 2025, he assisted in the launch of the annual Army-Navy uniform campaign in partnership with Nike and the U.S. Military Academy’s History Department honoring 250 years of service & sacrifice.
Before joining West Point, Bonvie spent two years at Boston College as Assistant Director of Marketing, Fan Engagement & Licensing. Prior to that, he worked at Syracuse University from 2021-23, where he was promoted from Marketing Assistant to Marketing Coordinator.
Bonvie graduated in 2020, with a bachelor’s degree in business administration from University of Massachusetts Lowell in Lowell, Massachusetts.
Bonvie is a native of Billerica and currently resides with his fiancée, Idalisse, in Maynard.
